Jim Coleman is the farm systems manager at one of Global Animal Partnership's (GAP) long-standing partner companies, Coleman Natural Foods. Having grown up working with livestock and completing his PhD in meat science and muscle biology, it is no surprise that Jim still holds a love for working with his own sow operation and a strong relationship with and understanding of all the farmers that are a part of Coleman.
At the end of the day, the farmers and their animals are the heart of the program. Coleman has been around for about 125 years and has been a part of GAP since the official launch of the 5-Step Program in 2010. The farms that Jim works with have achieved certifications that range from Step 1 to Step 4. Being a part of GAP has given Coleman a way to have their producers be recognized for the hard work and dedication they put into raising their pigs. GAP allows producers to differentiate themselves from others in the business through their step level achievement. It gives them the opportunity to show the world all of the extra work that goes into their raising their pigs by using the GAP standards as a transparent and public communicative tool. Their dedication, commitment and hard work is reflected in the GAP certificate they achieve and that achievement carries over into the marketplace for consumers to recognize and trust.
"We like having documented programs that follow standards that are best for animal welfare. The GAP program and its certifications are strong complements to what we do", Jim says. Jim and the Coleman Brand work tirelessly to produce and provide safe, wholesome, high quality pork that consumers can be excited about. They want to not only uphold GAP's high animal welfare standards and their longstanding farming practices for the benefit of the pigs, but they also make the farmers and their families a priority. According to Jim, maintaining a focus on farm families and ensuring their livelihoods on the farm are sustained in the years to come is another one of the values that Coleman has in their hearts.
"There isn’t one way to produce food, but consumers can use their dollars to show which production practices they support. We hope to be one of the brands that consumers support and trust for many years to come."