Why Care About Farm Animal Welfare?
Every animal has the capacity to experience pain and pleasure, fear and excitement. According to the Food and Agriculture Organization of the United Nations, more than 60 billion land animals are raised for meat each year around the world.

By choosing to support higher welfare farmers and ranchers, we can collectively make a significant difference in the lives of billions of animals. Each one of us, in our daily lives, can improve the lives of animals simply by choosing to support those farmers and ranchers who have a commitment to providing higher welfare to the animals they raise.

We invite you to learn more about our 5-Step Animal Welfare Rating Standards program and look for the 5-Step label.