With the successful completion of our pilot program with Whole Foods Market, the leading natural and organic food retailer, we are engaging with new retail partners, both restaurants and grocers. This program provides retailers and food outlets an animal welfare labeling program that demonstrates their commitment to animal welfare and helps inform consumers about how the products they choose to buy were produced.
As of February 1, 2014, the 5-Step program includes 2,710 farms and ranches that range from Step 1 to Step 5+ and raise more than 290 million animals annually.
Survey data are clear in their findings:
- concern for the well-being of farm animals is a mainstream issue
- a company’s commitment to social responsibility, including the treatment of farm animals, has a significant impact on consumer loyalty and support
Global Animal Partnership’s broad, multi-stakeholder approach—with animal producers, animal advocacy organizations, scientists, retailers, and consumers—is truly novel, as is our multi-tiered 5-Step program.